Content Marketing and Blog Strategy to capture website visitors not quite ready to buy yet
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What Content Marketing services do you offer?
Most visitors to a website aren’t quite ready to make a purchase, our Content Marketing & Blog services aim to convert these visitors
When it comes to website marketing we often see brands make the same critical mistake; they only target the bottom of the sales funnel (those close to a purchasing decision).
The majority of brands imagine that most web visitors are ready to be committed buyers, and therefore market to all website visitors as if they’re on the cusp of purchase.
Tending to overlook, or sideline, all other traffic.
It’s important to know, most visitors to your website are actually still in the process of learning about the problem your product or service solves, and aren’t quite ready to make a purchase. These people are tomorrow’s (or next month’s/ next year’s) bottom of the funnel.
They need the right information to consider before they can think seriously about engaging a brand like yours to help solve their problem/s, and they need to be convinced.
No matter how good your product is, pushing a sale onto someone who is still in the preliminary stages of learning and discovery (top of the sales funnel) is a great way to lose a lead and scare potential customers away.
They require a different incentive and approach to progress through the buying stages and be pulled deeper into the sales funnel. This is where our Content Marketing & Blog services come in.
(Image Source: https://www.business.com/articles/how-to-match-your-sales-funnel-to-your-content-strategy/)
How do your Content Marketing strategies work?
Effective Content Marketing & Blog Strategy methods to capture leads through implementing a suitable softer conversion goal for your website visitors
We put in place a Content Marketing strategy that is designed to pull website visitors deeper into your marketing and sales funnel. The aim is to ultimately turn them into a ‘customer’.
If you’re left baffled and confused wondering why your site gets a lot of hits but doesn’t result in the expected number of leads or sales, ask yourself if your website markets in a way that prioritises conversion of all website visitors – not just those ready to buy.
The answer might be ‘no’, and you might be stuck on how to fix it, but there are several things you can do to close the gaps and stop website visitors who are not quite ready to buy from leaving your website, and potentially working with other competitors who have already mastered this marketing strategy.
Unbeknownst to many, Content Marketing that uses downloadable content combined with a blog article strategy is one of the easiest, yet most effective ways to capture leads through implementing a suitable softer conversion goal for website visitors.
Downloadable content usually in the form of PDF can include anything from whitepapers, e-books, webinars, big content (tools), check-lists, reports, and tip sheets. They provide interested visitors with relevant long-form content that they can store and revisit.
Placing downloadable content behind a lead generation form increases your chance of generating revenue by optimising your website for conversion of website visitors, and nurturing visitors through the different buying stages.
Simply put, downloadable content offers a piece of content big and valuable enough that people become willing to exchange their contact details for it.
They’re aware that this might result in increased outreach from the company, but if they’re interested enough, then they think it’s worth it.
If they’re not up for that then they’re probably not a potential prospect, and in the same vein, not ready to download the content or buy.
That being said, you’re still netting a whole layer of the sales funnel that you were missing before. The first entry point to this downloadable content will be your blog article posts, these 2 methods should support each other.
What you need is a top Content Marketer who specialises in the field. Using TrafficCrowd® Content Marketing solutions you’ll get the Content Marketing experience you need to succeed.
We specialise in Content Marketing & all things Search Marketing! This is one of the things that make TrafficCrowd® different!
From day one; our Content Marketing agency team will listen to what you need, dig through data to identify the best Content strategy to deliver results, and wrap your Content Marketing campaign plan around this.
Differentiated by our experience, data-driven approach and specialisation in all things Content & Google Marketing. We laser focus on best Content Marketing and Blog Strategy practices to ensure we are working to achieve outcomes that really matter.
Most importantly, our speciality is performance Content Marketing, don’t pay full price until you get results. This way you can be sure we will work hard to achieve the best Content Marketing results possible for your brand.
You can expect:
Who are TrafficCrowd® SEO marketing services for?
TrafficCrowd® Content Marketing is for all types of brands and sizes
TrafficCrowd® Content Marketing customers are typically accomplished founders, business leaders, corporate teams or marketers responsible for growing brands. You’re the perfect fit for our specialist Content & Search Marketing agency if you’re serious about top of the funnel brand growth and building brand awareness.
Short answers to specific questions
Frequently asked Content Marketing questions
We have a unique Content model with a few options you can choose from; pay for performance or a month by month subscription. We don’t do any hard sells here, the choice is in your hands. View pricing here.
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