SEO FAQ

SEO (Search engine optimisation) involves various practices designed to improve the visibility and positioning of your website in organic search results.

SEO (Search Engine Optimisation) is important because your websites search engine visibility and positioning is improved, resulting in more potential customers seeing your website. The more your website is found online, the more your website traffic increases, and the better your chances are at increasing website conversions.

SEO is a long game that requires commitment and persistence. It can take 6 to 12 months to start to see results. The results will keep building up bit by bit over the years that follow and once all keywords are on that top page, you will need to be committed to maintaining the work to ensure your hard earned results stay rolling on in. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months, 18 months, 24 months and so on. When SEO is done right and committed to long term, the effort pays off more than any other digital channel as the traffic results in driving people to your website who are actually looking for what you provide.

SEO (Search Engine Optimisation) is a long game that requires commitment and persistence. It can take anywhere from four to twelve months to start to see significant results. In saying this, you will see ranking improvements immediately in most cases. The speed at which we achieve traffic and conversion results comes down to many factors such as domain age, industry competition level, the number of existing quality backlinks, and many other reasons. The results will keep building up bit by bit over time, and once all keywords are on that top page, you will need to be committed to maintaining the work to ensure your hard-earned results stay rolling on in. Whatever results you’re getting at six months should be considerably less than what you’re getting at twelve months, eighteen months, twenty-four months and so on. When SEO is done right and committed to long term, the effort pays off more than any other digital channel.

SEO (Search Engine Optimisation) is the practice of getting your website to appear higher in the organic rankings section of search engines like Google by potential customers typing in queries AKA keywords relevant to what you offer. Google Ads target particular keywords and show Ads in the paid Ad area in search engines like Google to promote your landing page.

On-page SEO (or on-site SEO) is the practice of optimising your web pages for specific keywords in order to improve search engine visibility. It involves aligning page-specific elements like title tags, headings (htags), content, and internal links plus more assets with keywords. We do most of this work one time only at the beginning of working together before we start the monthly ongoing campaign work. Once we kick off the ongoing work, it is rare we will touch any website elements but on occasion we might to react to a Google algorithm update, competitor action or similar. This setup work is about ensuring Google knows what we want to be found for. 

Off page SEO (or off-site SEO) is the practice of actions taken outside of your own website to improve your search engine visibility. This is the monthly ongoing work that begins once the onpage SEO is complete. This action involves developing natural, relevant, in-content links, from 100% real websites.

There are many methods for securing valuable links to build up your Google website trust, these include but are not limited to; blogger outreach, niche link edits, listing your website on relevant directories as well as securing local citation links, press releases posted on websites, social profile links and so much more. Links build up your websites trust, further pushing your rankings toward the top of google.

Link building is increasing the number of quality inbound links from an external website pointing to your website to increase the search engine visibility of your website.

We have a unique SEO model with a few options you can choose from; pay for performance or a month by month subscription. We don’t do any hard sells here, the choice is in your hands. View pricing here.

Today, just about every brand and industry will benefit from SEO because almost everyone uses Google to find solutions like what you offer.

Absolutely! We can be involved as you need. Our web marketing search engine optimisation (SEO) team have experience working with in-house marketing teams, website development teams, copywriting teams, and other agencies. We even have a proven consulting framework for brands who want to roll out in-house SEO, starting from strategy to implementation and measuring outcomes.

Google Ads FAQ

Google Ads are a pay-per-click model of online advertising on Google. When potential customers search a keyword, they get their query results on Google. These results can include a paid ad targeting keywords. The ads look similar to organic search results (websites in the free section) but you’ll see a bolded “Ad” at the top of the ad.

Google Ads enables you to easily target the people searching specifically for what you offer. This means your keywords can be continually refined, so only people who want to buy what you offer are sent to your landing page or website.

Google Ads is a pay-per-click (PPC) digital advertising model. This allows you to target specific keywords your potential customers type into Google and make bids on theses keyword. 

When users search a keyword, they get the results of their query on a search engine results page. Those results can include a paid advertisement that target that keyword. You can see that all the advertisements are on the top of the SERP. They also look nearly identical to organic search results save for the bolded “Ad” at the top of the post.

This is good for the advertiser because the first results on Google typically get the vast majority of the traffic for search queries.

However, purchasing advertising on Google doesn’t necessarily ensure the top spot. After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. You will secure a ranking, securing top spots can take a long time as this happens with a combination of your bid per click as well as improving quality scores over time. 

There are a few types of Google Ad campaign options that may be best for your brand. We will work with you to identify the best type/s for your brand depending on what you offer and your goals. The main types are; Search Ads, Google Shopping, Display Ads, Retargeting Ads and Video Ads. We can walk you through what each type involves during your free Growth Strategy Session.

Google Ads can take anywhere from days to a few weeks or even a couple of months to deliver significant results. This will vary depending on your brand, budget, industry and other factors. Googles Ads are continuously refined over time to improve your results.

Google Ads target particular keywords and show Ads in the paid Ad area in search engines like Google to promote your landing page or website. SEO is the practice of getting your website to appear higher in the organic rankings section of search engines like Google so that you can be found by potential customers typing in queries AKA keywords relevant to what you offer.

We have a unique Google Ads model with a few options you can choose from; pay for performance or a month by month subscription. We don’t do any hard sells here, the choice is in your hands. View pricing here.

Today, just about every brand and industry will benefit from Google Ads because almost everyone uses Google to find solutions like what you offer.

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