Working with a performance marketing agency is the best use of leaner marketing budgets

Kelly - Photographer
Kelly - Photographer
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Michelle - Events
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"Even in a pandemic my web traffic and enquiries are coming in fast!"
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Mon - eCommerce marketplace
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Performance marketing

When it comes to marketing your brand, you may wonder if working with a performance marketing agency is the right choice. After all, there are a lot of agency options out there and it can be tricky to know which route will provide the best results. This post will outline some of the key benefits of working with a performance marketing agency over a regular marketing agency who don’t believe in offering any kind of KPIs to work towards. So, if you’re on the fence about making the switch to a performance-based agency, read on! You may just change your mind.

1. What is performance-based Google marketing and how does it work?

Performance-based Google marketing is a form of SEO and Google Ads/ Adwords advertising that focuses on generating leads and sales for clients over vanity metrics such as page 1 ranking guarantees or post engagement. It differs from other forms of advertising in that brands know their performance marketing specialist has KPIs they need to meet, such as website sales or leads. 

2. The benefits of using a performance marketing agency.

Performance-driven marketing is an extremely cost-effective way to market your brand as you know your performance marketing agency team will be working hard to meet agreed KPIs. And because performance marketing agencies have expertise in this field, they can help you achieve much better results than you could on your own or with an agency unprepared to aim for KPI milestones. Working with a performance agency like the team at TrafficCrowd®, you can feel reassured knowing we have some skin in the game and will be doing everything possible to exceed any KPIs we set. You don’t pay full price until you get results! By working with a performance marketing agency you can be sure we want to see your campaign deliver meaningful results as much as you do!

3. How to set up a campaign that uses performance-based Google marketing?

First, choose the right objective for your campaign, is it sales or leads or perhaps webinar signups? Performance-based campaigns are most successful when they’re focused on objectives like website traffic or leads.

Next, to ensure you can measure your objectives, your marketing agency will need to set up objective tracking. Accurate tracking can be effectively put in place by setting up conversion goals in your Google Analytics account.

Finally, carefully track your results and optimise your campaign accordingly. Pay-for-performance campaigns require ongoing monitoring and optimisation to be successful, your performance-based marketing agency will have a system in place for tracking your results and making adjustments as needed.

4. Extra tips for getting the most out of your performance marketing agency campaign.

Choose the right keywords. Keywords are the backbone of any search marketing campaign. Select keywords that are relevant to your products or services and that have search volume. And create compelling ad copy and meta descriptions to encourage more people to click thru to your website. Your ads and meta descriptions should be clear, concise, and persuasive.

If you’re looking to generate leads and sales, performance-based marketing is the way to go. Focused on specific objectives and marketing performance KPIs, these campaigns are laser-targeted at your ideal customer and can be extremely effective in driving results. Chat with our performance marketing solutions team today to set up a campaign that will help you reach your brand goals!

*Get a free Growth Strategy Session from our performance marketing agency team. 

Who are TrafficCrowd® Search Marketing services for?

Some our happy clients

TrafficCrowd® customers are typically corporates, accomplished founders, business leaders, or marketers responsible for growing brands. You’re the perfect fit for our specialist search agency if you’re serious about growth.